AXEL CO & Becky Goebel

Axel Co is owned by Becky Goebel, otherwise known as AXEL

Specializing primarily in the motorcycle industry for over 12 years - Becky is a journalist, content producer, event producer, brand ambassador, on-screen motorcyclist, entrepreneur, emcee, bike builder, and more.

Axel Co was started in 2020. It all started with our "IF YOU CAN READ THIS THE DUDE FELL OFF" T-Shirt. After years of attending motorcycle shows and being a woman working in the motorcycle industry, Becky noticed a lot of stickers, shirts and sayings that took shots at women/wives and decided it was time to spin it around. She took all the sayings and products that made her feel this way changed them into the voice of a woman. The brand grew to offer a lot more than that and now makes dozens of different types of leather goods such as unisex gloves, tool rolls, bells, motorcycle parts, and more! The brand is also carried in dozens of stores and dealerships across the country.

Beckys experience in the community has lead her to be featured on the cover of multiple magazines & published in over 30 publications including Marie Claire, VICE, EasyRiders, and HOG Magazine. She has appeared in numerous television shows including CW's Riverdale and AMC's RIDE with Norman Reedus, in numerous music videos, and has taken her around the world to shoot brand campaigns in Europe, Alaska, Mexico, Japan and more.

Becky is the first woman to complete a motorcycle as an Invited Builder for Born Free Show. She also founded the all-women's motorcycle campout The Dream Roll, and the all-women's custom motorcycle exhibit Axel's Hideout which is sponsored by Harley Davidson.

Becky has 10 motorcycles available for rent for shoots including a 1948 Harley Davidson Panhead Show Bike, a dual magneto Shovelhead, dirt bikes, modern bikes, and the chrome Harley Davidson Sportster used for Beyonce's Renaissance Tour announcement in British Vogue June 2022.

Becky is available for jobs including brand/product marketing, on-screen motorcycle riding, writing, collaborative content creation and production in regards to events, campaigns, and anything marketing related in the motorcycle industry and beyond. 

Thanks for visiting. You can contact Becky HERE